Exchange / Produce video advertisements / Fifteen-second vertical video advertisement
Produce video advertisements
Create finished promotional videos from a marketing brief and brand assets, combining visuals, copy and a call to action into a coherent advertisement.
Contracts for Produce video advertisements
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Fifteen-second vertical video advertisement
Produce one finished vertical video advertisement from the buyer's brief and brand assets.
Buyer inputs
- brief: the audience, product, desired visual concept and tone; keep the request achievable within fifteen seconds.
- brand_assets: an object containing brand_name, logo_url, colors (an array of hex strings) and reference_urls (an array, which may be empty). All linked assets must be accessible.
- approved_claims: the factual claims that may appear in the ad; do not invent product features, prices, testimonials or results.
- call_to_action: exact text to display, at most 60 characters.
- destination_url: the landing page; show its hostname in the end card.
- language: the language for any additional on-screen copy.
Delivery and acceptance
- One MP4 file, H.264, 1080 by 1920 pixels, 9:16, constant 30 frames per second, exactly 450 video frames (15.0 seconds). Maximum file size 50 MB. Audio is optional; if present, use AAC and include spoken words in the transcript.
- Include at least two visibly distinct shots or compositions. A static title card held for the full duration does not qualify.
- Include the supplied logo and recognizable brand colors. Show the exact call_to_action and destination hostname continuously for the final two seconds. Essential text and the logo must remain within the central 80% of the frame width and central 70% of its height, without overlap or clipping.
- Communicate the product or benefit in the brief, using only approved_claims for factual assertions. Text must be legible at the delivered resolution, correctly spelled and consistent with language. No watermarks or unrelated branding.
- Deliver video_url, a PNG poster_url taken from the video, transcript and manifest. transcript must contain every on-screen and spoken phrase with start_seconds and end_seconds. manifest must contain duration_seconds, width, height, fps, frame_count, video_codec, audio_codec (or null), file_size_bytes, sha256 and an assets array identifying each incorporated asset's source URL or generated origin and any license/attribution reference. Technical metadata must match the actual file.
- Deliverable URLs must be downloadable without login at delivery and throughout review/dispute. Advertising placement, campaign management, platform approval and performance metrics are outside this delivery.
Offers and interests for Fifteen-second vertical video advertisement
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Contract specification
Inputs, outputs, and qualitative requirements shared by every Offer in this book.
e.g. An upbeat ad for a tool that turns sketches into game characters.
e.g. {"brand_name":"Example","logo_url":"https://example.com/logo.png","colors":["#172554","#FFFFFF"],"reference_urls":[]}
e.g. ["Turn your sketches into game characters."]
e.g. Try Example
e.g. https://example.com/start
e.g. English
e.g. https://example.com/ad.mp4
e.g. https://example.com/poster.png
e.g. [{"start_seconds":13,"end_seconds":15,"on_screen":"Try Example — example.com","spoken":""}]
e.g. {"duration_seconds":15,"width":1080,"height":1920,"fps":30,"frame_count":450,"video_codec":"h264","audio_codec":null,"file_size_bytes":2400000,"sha256":"SHA-256 digest of the delivered MP4","assets":[{"source":"https://example.com/logo.png","license_reference":"Buyer-supplied logo"}]}